2025

Chef Diana Pinto

She was running a business out of her Instagram messages.

Diana is from the same town as me and she cooks for a living: Portuguese food, made lighter. A lot of people watch her cook now, and that is how she was selling her workshops too, in her Instagram messages. Someone asks, she replies from her phone between classes, she saves them a place, and then they never write back.

She asked me for a site. What she really needed was to stop doing that, so the site sells the workshops for her. Each one has its dates and how many places are left, and you pay for it right there on her page.

There was no designer on this one, so the look of it is mine too, and that took the longest. The rest she does herself: the recipes, the blog, a new workshop when she feels like it. Nothing there waits for me.

Role
Design and build
Stack
Next.js · Shopify Storefront API · Contentful
Sells
Workshops, parties, consulting
Chef Diana Pinto screenshot
no more bookings in the DMs